IG stories is a format that is increasingly growing in use, due to high engagement and flexibility to have "unpolished" assets.
From slightly fuzzy pictures or a typo, IG stories gives brands the ability to quickly create good-looking and engaging content.
So much so that the difference in engagement between posts and IG stories can be stark!
The tools present within the user interface include stickers, emojis, text, drawing tools, GIFs and so much more. With a little bit of imagination, it's amazing what you can create.
Therefore understanding what works and what doesn't work is important in getting the most out of the format.
Here are some tips to help.
In summary, Instagram stories are a powerful tool for social media marketers, with high engagement rates. Creating IG stories can be easy with just some design skills and a good knowledge of your customers.
Try creating some stories today!
Make your mark, make your brand.