Brand accounts on Instagram are great places for brands to express themselves, and showcase their products/services.
From pictures of their products in-situ, to pictures of their team, Instagram allows a brand to really show what they are and who they are.
Instagram allows brands to do this through a number of features:
All of these are key features that you can use to promote your brand organically. (With more investment in the platform, you can achieve even better results.)
Each feature serves a different purpose and a different type of consumer. From those who like longer-form video, to those who prefer static pictures, there is something for everyone.
Using Instagram effectively, to grow your brand, is where you need to have a better understanding of the platform.
Here are some tips and tricks to help you learn more and grow your presence on Instagram today.
These tips are general tips for all brands, however there may be specific things that your brand could do to establish your brand presence.
Think outside of the box but inside Instagram!