Tips to grow an Instagram page

Brand accounts on Instagram are great places for brands to express themselves, and showcase their products/services.

From pictures of their products in-situ, to pictures of their team, Instagram allows a brand to really show what they are and who they are. 

Instagram allows brands to do this through a number of features:

• Instagram feed posts
• Instagram Stories
• Instagram live streaming
• Instagram TV

All of these are key features that you can use to promote your brand organically. (With more investment in the platform, you can achieve even better results.)

Each feature serves a different purpose and a different type of consumer. From those who like longer-form video, to those who prefer static pictures, there is something for everyone. 

Using Instagram effectively, to grow your brand, is where you need to have a better understanding of the platform.
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Here are some tips and tricks to help you learn more and grow your presence on Instagram today.
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• Understand your audience behaviour. [Does your audience spend more time on certain posts, do they have more engagement on stories and less engagement on posts (or vice versa), do they interact more at certain periods of time, etc.? A good starting point is Instagram Insights. It is not 100% accurate, however, it can give a good steer in regards to audience demographics.]
• Use the correct tone of voice! [This is one of the most important points as your audience will not respond to something which clearly looks as though you're trying too hard to fit in.]
• Use micro influencers to grow your page, by having them review your products and talk about your brand.
• Understand where you have less engagement and drive people towards that area of Instagram, e.g. if you know that stories have a higher engagement than feed posts, use stories to direct people back to a post. 
• Use hashtags wisely. [Use a mix of broad (e.g. makeup), slightly broad (e.g. bridalmakeup) and niche (e.g. asianbridalmakeuplook).]
• Be consistent in how you post. [You should post, at least, 2 to 3 times a week on the same days, preferably, at the same times. You can post more but you need to ensure that you consistently stick to the posting routine that you get into.]
• Engage in the right conversations for your brand, e.g. if you're an ice-cream brand, engage in conversations about staying in.
  

These tips are general tips for all brands, however there may be specific things that your brand could do to establish your brand presence.

​Think outside of the box but inside Instagram!